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Blockchain Porn Monetization – Not Separation of Money and State

As of July 15th, 2019, British internet users who visit porn sites were confronted by the question: How old are you? A follow-up question also came up: Can you prove it?

For those who view this as an infringement of their civil rights and freedoms, many are already using blockchain-powered Virtual Private Networks to bypass the ban. Additionally, there are those who would prefer to explore the libraries of a blockchain-based porn network and pay for subscription, or merchandise, with cryptocurrency.

You’ll be forgiven to think that these are the only ways the porn industry is benefitting from the blockchain revolution. Try making bread by watching porn!

The new attention economy

Forgotten are the days when blockchain technology built a reputation as the ideal tool to separate money from the state. At the same time, entrepreneurs are discovering new ways of leveraging this new technology, including new applications that are nothing like anything the world has ever seen.

In 2017, Pornhub’s tracking of top searching shows that ‘Porn for Women’ was becoming popular among its visitors. Why is this happening? No, this sudden 1400% increase in searches was not a result of interest in users’ preference.

Perhaps this is an explanation we can all agree. Maybe the sudden interest has something to do with the blockchain-based tech startup Vice Industry Token (VIT). In detail, VIT is commercializing the most valuable resource in the video industry, authentic viewer attention.

Here’s how VIT works. The platform creates a shift from ad-based free viewing, where the audience get paid to view the video. The platform also has its own native token to provide an incentive to users for watching videos. In other words, VIT delivers an avenue for porn producers to reward fans for their attention.

Engaging with viewers by rewarding them

At the moment, the model of pushing sponsored content is losing its reliability. At the same time, people’s attention is getting more and more scarce and valuable as the world becomes increasingly distracted. Hence, it comes as no surprise that platforms such as VIT, are coming with a business model that upends the ad-driven commercial, only in a manner that capitalizes on the new attention economy.

So, porn publishers are taking advantages of commercialized viewer attention to engage with their viewers actively. In return, the viewers receive rewards in VIT, which gauges the genuineness and authenticity of attention and engagement. The producers ask the viewers to upvote, comment and share their content, in turn earning a share of the profit.

Last modified: October 16, 2019

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